About Emotional by Design
Hi! We're Emotional by Design, an online (and soon, brick-and-mortar) retail shop focused on making emotional art and delightful design accessible, both for the artists and designers, and for everyone else!
Emotional by Design focuses mostly on home goods, art, accessories, and wellness products made by individual artists and designers, as well as by small businesses. We try to source from individuals and businesses owned by marginalized groups, giving those makers a stage to gain recognition and reach a wide audience.
Started in 2024, we're still new! But we're ready to rock. Have questions? Want to chat and make sure we're real people? Interested in selling with us? Reach out! We'd love to talk to you!

From Minnesota, with love
I think we as people make such extraordinary things. Be that cities with buildings towering high, or trinkets with special meanings.
Throughout my life I’ve always sought out things. But I think there’s a difference between being materialistic and appreciating the creations of others and the way those creations make you feel.
The dream I’ve been working on for over a decade is this: A place to give items that are created with emotion a place to thrive.
Welcome to the dream!
Warmly,
Hannah A. Patellis
More about us...
Guiding principals
- Emotionality is intertwined with humanity
- People make awe-inspiring things
- Exceptional art and design shouldn't be reserved for the upper-class
- Respect of others and equity for minority communities is fundamental
Ethos and mission
- People make awe-inspiring things and many people make things for emotional reasons.
- The mission of Emotional by Design is to make emotional art and delightful design accessible, both for the maker and for the consumer.
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Trans + women-owned
Emotional by Design was founded and is run by a queer trans woman. Our mission is to empower and uplift marganalized artists, designers, and small business owners
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Shop small + shop different
We want to bring you something different but we also want to make some difference. Emotional by Design works to support the Twin Cities and beyond the Midwest while bringing you something you don't find on your usual .com!